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Targeted Media Advertising helps reach key marketing goals as it informs a wide audience that is generally interested in the topic about your company and your special offers and covers the existing demand for your goods and services. This type of advertising also helps meet a goal of niche branding, when a graphical banner is showed to a wide but targeted audience. This can be explained by noticeable format and placement on search results page, so that users interested in your goods and services and are very likely react by clicking on your ad.
Targeted Media Advertising can be compared to advertising in specialized press. The creative banner will have to set you apart from your competitors, show your advantages as well as push the user to click on it. Usually special promotion announcements work well in this advertising format.
Your ads will NOT be displayed on exact requests (i.e. laser printer sales) but will be displayed to the entire audience interested in the "office supplies" topic. This banner in 200x300 pixels format is displayed to the right of Yandex search results. On the pages of websites in the Yandex Advertising Network the banner is displayed in 240x400 pixels format. The keywords have to be pretty general, cannot contain negative keywords or sales requests. If the same keyword is sold both in Direct text ad and in Targeted Media Advertising, then this banner will be displayed below guaranteed placement text ads (up to 4 ads on the right side). On websites in the Yandex Advertising Network the banner is always displayed on the first page.
The keywords are sold in theme packages, which contain words that are directly related to your company’s business and the words that are not directly related but are useful for reaching your goals (for various topics that have 750,000 monthly queries and up). To place a banner ad geotargeted to Moscow or to the whole of Russia, you have to make an order of at least 50,000 impressions. The minimum order for a banner ad geotargeted to any other region in Russia is the same as the minimum advertising order on Yandex. You can place the ad on the readily available keywords packages (we have packages available for numerous topics) or you can put together your own keywords list.
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